About Wanilla
Quick answer
Wanilla is a managed App Store launch and growth partner for apps built with AI coding tools. We take a working web app — from Base44, Lovable, Replit, Bolt, Rork, v0 or a custom stack — publish it to iOS as a genuinely native app, add StoreKit subscriptions, paywalls and push notifications, then run ASO and monetisation as an ongoing service.
- Wanilla Ltd is registered in England & Wales; contact hello@wanilla.co.
- Apps are wrapped with real native modules (StoreKit 2, push, biometrics), not a thin web view.
- Scope covers App Store Connect setup, privacy labels, submission and Apple review responses.
- Growth is run post-launch via ASO, push and web-to-app funnels.
Key facts
- What we are
- Managed App Store launch & growth partner
- Who we serve
- Founders shipping apps built with AI coding tools
- Typical timeline
- Submitted to Apple within days, not months
- Entity
- Wanilla Ltd, England & Wales
- Contact
- hello@wanilla.co
- Technology
- Granted patent WO 2021/069905, user interface generation
- Platforms
- Base44, Lovable, Replit, Bolt, Rork, v0, custom web apps
Why Wanilla exists
AI coding tools made building a product trivial. Shipping it as a real mobile business did not get any easier. Apple still expects native capability, correct in-app purchase plumbing, privacy disclosures and a store listing that actually converts — and that is exactly where most AI-built apps stall.
We built Wanilla to close that last mile. Instead of another tool that hands you more work, we operate the launch: the native shell, the subscriptions, the submission, the review responses, and the growth loop afterwards. You keep building the product; we make it a store business.
Patented technology
The approach we use to generate native app interfaces from a single source is protected by a granted patent held by Wanilla Holdings Ltd, first filed in 2019. It describes a data structure in which a UI layer of view instructions is linked to a data layer of retrieval models, so screens can be defined once and rendered — and updated — natively across devices.
In practice that is what lets us turn a working web app into a genuinely native iOS app quickly, with real native modules rather than a wrapped web view.
- Publication
- WO 2021/069905 A1 — User Interface Generation
- Application
- PCT/GB2020/052500, filed 8 October 2020
- Priority
- GB 1914521.8, 8 October 2019
- Holder / inventor
- Wanilla Holdings Ltd · Alexandros Stergiou
Verify it on the public record: WIPO PATENTSCOPE — WO 2021/069905 A1.
What we do
Native iOS publishing
We wrap your existing web app in a real native shell with genuine native modules — StoreKit, push, biometrics, offline handling — so it clears Apple's Guideline 4.2 rather than being rejected as a thin wrapper.
Subscriptions & paywalls
StoreKit 2 in-app purchases, trial and weekly/monthly pricing, and paywall placement tuned for day-0 conversion. In-app digital goods must use Apple IAP — we set that up correctly from the start.
ASO & growth
Store listing, keywords, screenshots and iteration after launch, run by our appXL ASO Agent with human oversight, plus push and web-to-app funnels to keep installs converting.
Ongoing operation
Release management, Apple review responses, privacy nutrition labels and reporting — so your store presence keeps moving without you becoming a mobile engineer.
Frequently asked questions
What is Wanilla?
Wanilla is a managed App Store launch and growth partner for apps built with AI coding tools such as Base44, Lovable, Replit, Bolt, Rork and v0. We publish your existing web app to iOS as a native app, add subscriptions, paywalls and push notifications, then run ASO and monetisation on your behalf.
Who is Wanilla for?
Solo founders and small teams who have a working web app and want it on the App Store as a revenue-generating product, without hiring mobile engineers or rebuilding the codebase.
How is Wanilla different from a no-code app wrapper?
Wrappers produce a web view with no native value, which Apple rejects under Guideline 4.2. Wanilla injects real native frameworks — StoreKit 2 purchases, push notifications, biometrics, offline states — and manages the App Store Connect submission and review responses as a service, not a self-serve tool.
Where is Wanilla based?
Wanilla Ltd is registered in England & Wales and operates remotely. General enquiries go to hello@wanilla.co; legal and data requests to legal@wanilla.co.
Is Wanilla's technology patented?
Yes. Wanilla Holdings Ltd holds a granted patent for user interface generation, published as WO 2021/069905 A1 (international application PCT/GB2020/052500, filed 8 October 2020, priority GB 1914521.8 of 8 October 2019, inventor Alexandros Stergiou). It covers the data structure — a UI layer of view instructions linked to a data layer of retrieval models — used to generate and update native app interfaces from a single source.
How do I work with Wanilla?
Book a free launch review. We look at your app, confirm what Apple will require, and give you a fixed scope and submission date before any work starts.
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