Can Wanilla publish my app under Wanilla's Apple account?

No. Every client app is published under the client's own Apple Developer account, in their own name or their business's name. You are the Account Holder and Apple's contract is with you. We are added to your team only to build and submit the app.

Should I enrol as an individual or an organisation?

Enrol as an organisation if you have a registered company and want the company name shown as the seller on the App Store. Enrol as an individual if you trade under your own name; your personal legal name is shown as the seller.

What is a D-U-N-S number and do I need one?

A D-U-N-S number is a free nine-digit identifier from Dun & Bradstreet that Apple uses to confirm your organisation exists. Organisations need one. Individuals do not.

How much does the Apple Developer Program cost?

The standard fee is 99 USD a year (or the local equivalent). Apple offers fee waivers to eligible non-profits, accredited educational institutions and government entities.

How long does enrolment take?

Individual enrolment is often done within a day or two. Organisations usually take longer because the D-U-N-S number must be issued or updated first, which Dun & Bradstreet says can take several business days. Timings are set by Apple and D&B, not by us.

Can I switch from an individual to an organisation account later?

Apple can migrate an individual membership to an organisation if you form a company later. You request this through Apple Developer support, and you will need a D-U-N-S number for the new company.

Do I need to share my Apple password with Wanilla?

No, and you should never share it. You invite us as a team member in App Store Connect with a limited role, and you can remove our access at any time.

How to set up an Apple Developer account

The exact steps to enrol in the Apple Developer Program, the difference between an individual and an organisation account, and how to get a D-U-N-S number.

Your own Apple Developer account

Your app is published under your own Apple Developer account, in your name or your business's name. You are the Account Holder; Wanilla is added as a team member to build and submit it. Wanilla never publishes client apps under its own account. How to set up your Apple Developer account.

Why you need your own account

Apple publishes every app under a named developer: the Account Holder who signs the Apple Developer Program License Agreement and is responsible to Apple for the app. That has to be you or your business. It keeps the app, its revenue, its reviews and its customer relationship in your name, and it is how Apple expects agencies and service providers to work: as team members on the client's account, never as the publisher.

Individual or organisation?

	Individual	Organisation
Seller name on the App Store	Your personal legal name	Your company's legal name
Legal entity required	No	Yes (company, LLP, charity, etc.)
D-U-N-S number	Not needed	Required
Website on your own domain	Not needed	Required
Who can enrol	You, as yourself	Someone with legal authority to sign for the organisation
Team members	Can add team members in App Store Connect	Can add team members in App Store Connect
Best for	Solo founders testing an idea	Businesses and anyone who wants a company brand on the store

Rule of thumb: if you already have a limited company, enrol as an organisation so the company name appears on the App Store from day one.

Before you start

An Apple Account with two-factor authentication turned on.
Your full legal name (individual) or the exact legal entity name as registered (organisation).
For organisations: a public website on the company's domain and a work email on that domain.
For organisations: legal authority to bind the company to Apple's agreements (director, owner or authorised signatory).
A payment card for the annual fee.

Step 1 (organisations only): get a D-U-N-S number

Use Apple's D-U-N-S lookup tool to check whether your company already has a number.
If it does, check the legal name and address match your company registration exactly.
If it doesn't, request one through the same tool. It is free for Apple developers.
Wait for Dun & Bradstreet to issue or update it. This can take several business days, and Apple may need a little longer to see the new record.

The most common cause of delay is a mismatch: "Acme Ltd" on D&B but "Acme Limited" on your enrolment, or an old address. Make them identical before you enrol.

Step 2: enrol in the Apple Developer Program

Download the Apple Developer app on an iPhone or iPad (the fastest route), or go to developer.apple.com/programs/enroll.
Sign in with your Apple Account and choose Individual or Organisation.
Enter your legal name, or your organisation's legal name, D-U-N-S number, website and work email.
Agree to the Apple Developer Program License Agreement.
Pay the annual fee (99 USD or local equivalent), or apply for a fee waiver if you qualify.
For organisations, Apple may phone or email to verify that you can sign for the company. Answer promptly.
When Apple confirms, you get access to App Store Connect as the Account Holder.

Step 3: add Wanilla to your team

Sign in to App Store Connect and open Users and Access.
Invite the Wanilla email address we give you during intake.
Give us the App Manager role (and Developer access to certificates if we ask). Don't make us Account Holder or Admin.
Never share your Apple password or two-factor codes. You can remove our access at any time.

Common delays and how to fix them

Name mismatch: update D&B or your enrolment so the legal names match exactly.
D-U-N-S not found yet: new numbers can take time to reach Apple. Wait, then retry.
Payment declined: use a card in the account holder's name with a matching billing address.
Stuck "pending": contact Apple Developer support from your account page.

Once you're enrolled, read our Apple Small Business Program guide to apply for the 15% commission rate.

Frequently asked questions

Account sorted? Let's look at your app.

We build a native iOS app and submit it to Apple for review from your account. Apple makes the final decision.