Apple Policy
Apple App Store policy, pricing programs, and review guidelines decoded.
Base44 App Rejected by Apple? How to Fix It and Resubmit
The four rejections that catch almost every Base44 app, what Apple's message actually means, and how to fix each one before resubmitting.
Sep 26, 2026 · 4 min read
The 10 Reasons Apple Rejects First Submissions
The rejections we see most often on first launches, the guideline behind each one, and the specific fix that clears it.
Aug 31, 2026 · 3 min read
Apple's 15% Rate: What the Small Business Program Is Actually Worth
The arithmetic on a real subscription price, the timing trap that costs founders money, and how it changes the web-versus-app pricing decision.
Aug 28, 2026 · 3 min read
How Long Does App Store Review Take in 2026?
Most reviews finish inside 24-48 hours, but the tail is long. Here is what actually drives the timeline, what slows a first submission down, and how to plan a launch date you can keep.
Aug 9, 2026 · 7 min read
Guideline 4.2: Why Apple Rejects Thin Web Apps, and What It Looks For
The rejection that catches almost every AI-built app. What Apple means by minimum functionality, what a reviewer looks for, and the native behaviour that turns a thin web app into an app.
Aug 6, 2026 · 7 min read
Apple Small Business Program in 2026: What AI Founders Need to Know
The 15% commission program is still the single biggest fee reduction available to indie founders. Here's what changed in 2026 and what didn't.
Jun 28, 2026 · 2 min read
App Store Readiness Checklist For AI-Built Apps
The 12-point checklist every AI founder needs before submitting to Apple — the same one we run inside every managed Wanilla launch.
Jun 22, 2026 · 11 min read