Base44 App Store Listing: Screenshots, Keywords and Copy That Convert

Approval gets you listed. The listing gets you downloads.

Most people decide whether to install from the first three screenshots, without reading anything. For a Base44 app, where the product is often new and unknown, the listing does the selling.

Screenshots

You need one set at 6.9-inch iPhone size (1290 × 2796 px); Apple scales it down for smaller phones. Add the 13-inch iPad size only if you support iPad. Details in our screenshot sizes guide.

• Screenshot 1: the main outcome in five words or fewer, over your best screen.
• Screenshots 2–3: the two features people pay for.
• Screenshots 4–6: proof — results, ratings, security.

Show real app screens. Apple rejects screenshots that show features the app doesn't have.

Name and subtitle

You get 30 characters for each, and both count toward search ranking. Use the name for brand plus one keyword ("Flowly: Habit Tracker") and the subtitle for the benefit ("Build routines that stick").

Keyword field

100 characters, separated by commas, with no spaces. Don't repeat words already in your name or subtitle, and skip plurals — Apple matches them. Aim for specific phrases with less competition over broad terms you can't win. Tools like appXL help you find these.

Description and promotional text

Only the first three lines show before "more", so lead with the outcome. Promotional text (170 characters) can be updated without a new review — use it for launches and offers.

Preview video

Optional, but a 15–30 second video that autoplays can raise installs. Record it from the app itself — Apple rejects footage that isn't from the app.

Checklist before submitting

1. Screenshots match the current build.
2. Name, subtitle and keywords don't repeat words.
3. Privacy policy and support URLs work.
4. Age rating answered honestly.
5. Subscription terms stated in the description if you sell plans.

Next: the full Base44 submission checklist.

Want it done for you?

Wanilla takes Base44 apps from working prototype to approved App Store listing, with subscriptions, push and analytics built in. Book a free launch review and we will tell you exactly what stands between your app and approval.