Apple Small Business Program — Pay Only 15% on App Store Sales

    Quick answer

    Base44 apps can ship to the Apple App Store with real Apple Small Business Program — Wanilla wraps the existing Base44 web app in a native iOS shell and wires up the native framework, so nothing has to be rebuilt in Swift.

    • Apple rejects thin web wrappers under Guideline 4.2 — native Apple Small Business Program is what clears review.
    • Most apps are submitted to Apple within 24 hours of kickoff; review typically takes another 24–48 hours.
    • Digital subscriptions must run through Apple in-app purchase (StoreKit 2), not web-only Stripe billing.
    Wanilla bridging Base44 web apps to native iOS with Apple Small Business Program

    Stop losing revenue. Wrap your AI-coded Base44 project natively and deploy to the App Store in minutes.

    Read the Docs

    The Limits of Base44 for Mobile Monetization

    Apple charges a 30% commission on all App Store transactions. For indie developers and small businesses building with Base44, this significantly impacts margins. The Apple Small Business Program reduces this to 15%, but many developers don't know how to qualify or apply.

    How to Implement Apple Small Business Program in Base44 using Wanilla

    Wanilla helps Base44 developers enroll in the Apple Small Business Program, reducing your App Store commission from 30% to 15%. Combined with Wanilla's zero-code monetization tools, you keep more of every dollar your app earns.
    Your Base44Web AppWanilla EngineInjects Apple Small Business ProgramNative BuildApp Store ReadyExport / ConnectStoreKit · WebKit · PushiOS App Store
    How Wanilla converts your Base44 web app into a native app with Apple Small Business Program

    Code Integration Example

    The Apple Small Business Program is available to developers earning less than $1M in annual App Store proceeds. Here's how Wanilla helps:

    • Automatic eligibility tracking — Wanilla monitors your earnings and alerts you when you're approaching the threshold
    • Enrollment guidance — step-by-step instructions to apply through App Store Connect
    • Revenue optimization — combined with Wanilla's paywall tools, maximize the revenue you keep

    At 15% commission, a $9.99/month subscription nets you $8.49 per subscriber instead of $6.99 — that's 21% more revenue per user.

    For the platform-agnostic deep dive, eligibility rules, and step-by-step enrolment walkthrough, read our Apple Small Business Program pillar guide.

    What this is worth on a Base44 app

    The programme halves Apple's cut from 30% to 15% for developers with under $1M in App Store proceeds in the prior calendar year — which is almost every founder shipping their first Base44 app. On a $9.99 monthly subscription that is $8.49 kept instead of $6.99. At 200 subscribers it is roughly $3,600 a year, for a form that takes minutes.

    1. Enrol before you launch, not after. The reduced rate applies from the first day of the month following approval, so revenue earned before then is billed at 30% and is not backdated.
    2. You need an Apple Developer Program membership and an Account Holder or Admin role to submit the form in App Store Connect.
    3. Approval is usually quick, and you re-qualify each calendar year automatically while you stay under the threshold.
    4. If you cross $1M mid-year you move to 30% for the remainder of that year and can re-enter the following year once proceeds fall back below the threshold.

    How this fits with the rest of your pricing

    • Web subscriptions taken through Stripe are unaffected — the 15% applies only to App Store transactions.
    • Because the gap between Apple's 15% and Stripe's fee is smaller than most people assume, once you are enrolled there is little reason to fight Apple's billing.
    • We enrol clients as part of the managed launch, so the reduced rate is already active on the day the listing goes live.
    <!-- Add Apple Small Business Program to your Base44 app -->
    <script src="https://cdn.wanilla.com/sdk.js"></script>
    <script>
      Wanilla.init({
        appId: "your-app-id",
        platform: "base44"
      });
    </script>

    Related Guides

    Once you've set up Apple Small Business Program, you might also want to add Adapty Alternative to Base44 or add App Store Publishing to Base44.

    Working with other AI builders? See our guide on Apple Small Business Program for Lovable or Apple Small Business Program for Replit.

    Explore our full breakdown of Base44 App Integration.

    How to publish your Base44 app with Apple Small Business Program

    Submitted to Apple within 24 hours$2,995 managed launch + $199/month
    1. 1

      Connect your Base44 app

      Share the live URL of your Base44 app. Nothing is rebuilt — the existing build stays the source of truth.

    2. 2

      Wire up native Apple Small Business Program

      Wanilla wraps the app in a native iOS shell and injects real native Apple Small Business Program support, so the app is not a thin web wrapper under Apple Guideline 4.2.

    3. 3

      Prepare the App Store listing

      Bundle ID, App Store Connect record, privacy nutrition labels, screenshots, description and keywords are prepared for submission.

    4. 4

      Configure pricing and paywall

      Subscriptions and in-app purchases are created in App Store Connect and wired to StoreKit 2, with the paywall configured remotely so pricing changes need no new review.

    5. 5

      Submit to Apple and go live

      The build is submitted to App Review — typically within 24 hours of kickoff — and Wanilla handles any reviewer feedback until the app is approved.

    Base44 + Wanilla vs. Custom Native Development

    FeatureBase44 Web AppCustom React NativeBase44 + Wanilla
    Development TimeMinutes (AI Generated)Weeks / MonthsMinutes
    App Store Ready No Yes Yes
    Apple Small Business Program Support❌ Web only (Stripe)✅ Native IAP✅ Native IAP
    Developer CostLowVery HighLow (SaaS)

    Frequently Asked Questions

    Who qualifies for the Small Business Program?▾
    Developers earning less than $1 million in annual App Store proceeds qualify for the reduced 15% commission rate.
    Does Wanilla automatically enroll me?▾
    Wanilla provides guidance and reminders, but enrollment is done through your Apple Developer account in App Store Connect.
    What happens if I exceed $1M?▾
    If you exceed $1M in proceeds, the standard 30% rate applies for the remainder of that year. You can re-enroll the following year if you're back under.
    Does this work with subscriptions?▾
    Yes. After the first year of a subscription, Apple already reduces the rate to 15% regardless. The Small Business Program gives you 15% from day one.

    Official Resource

    Start adding apple small business program to your Base44 app today — no native code required.

    Sign up and connect your repository today. Go from web app to the App Store in under 24 hours.

    Or see the managed launch offer — $2,995 + $199/month
    Samuel Olsson, Co-founder of Wanilla

    Samuel Olsson

    Co-founder, Wanilla

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