Apple Small Business Program — Pay Only 15% on App Store Sales

    Quick answer

    Lovable apps can ship to the Apple App Store with real Apple Small Business Program — Wanilla wraps the existing Lovable web app in a native iOS shell and wires up the native framework, so nothing has to be rebuilt in Swift.

    • Apple rejects thin web wrappers under Guideline 4.2 — native Apple Small Business Program is what clears review.
    • Most apps are submitted to Apple within 24 hours of kickoff; review typically takes another 24–48 hours.
    • Digital subscriptions must run through Apple in-app purchase (StoreKit 2), not web-only Stripe billing.
    Wanilla bridging Lovable web apps to native iOS with Apple Small Business Program

    Stop losing revenue. Wrap your AI-coded Lovable project natively and deploy to the App Store in minutes.

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    The Limits of Lovable for Mobile Monetization

    Lovable apps almost always take payment through Stripe Checkout in the browser. Inside an iOS app that is an automatic rejection — Apple requires in-app purchase for digital goods and subscriptions, and the transaction has to run through StoreKit rather than your Stripe account.

    Apple charges a 30% commission on all App Store transactions. For indie developers and small businesses building with Lovable, this significantly impacts margins. The Apple Small Business Program reduces this to 15%, but many developers don't know how to qualify or apply.

    How to Implement Apple Small Business Program in Lovable using Wanilla

    Wanilla implements StoreKit 2 in the native layer and bridges it to your Lovable front end, so a button in your React code opens Apple's real purchase sheet. Verified entitlements are written straight back into your Lovable Supabase tables, so the same user row is correct on web and on iOS.

    Wanilla helps Lovable developers enroll in the Apple Small Business Program, reducing your App Store commission from 30% to 15%. Combined with Wanilla's zero-code monetization tools, you keep more of every dollar your app earns.

    Your LovableWeb AppWanilla EngineInjects Apple Small Business ProgramNative BuildApp Store ReadyExport / ConnectStoreKit · WebKit · PushiOS App Store
    How Wanilla converts your Lovable web app into a native app with Apple Small Business Program

    Code Integration Example

    The Apple Small Business Program is available to developers earning less than $1M in annual App Store proceeds. Here's how Wanilla helps:

    • Automatic eligibility tracking — Wanilla monitors your earnings and alerts you when you're approaching the threshold
    • Enrollment guidance — step-by-step instructions to apply through App Store Connect
    • Revenue optimization — combined with Wanilla's paywall tools, maximize the revenue you keep

    At 15% commission, a $9.99/month subscription nets you $8.49 per subscriber instead of $6.99 — that's 21% more revenue per user.

    For the platform-agnostic deep dive, eligibility rules, and step-by-step enrolment walkthrough, read our Apple Small Business Program pillar guide.

    <!-- Add Apple Small Business Program to your Lovable app -->
    <script src="https://cdn.wanilla.com/sdk.js"></script>
    <script>
      Wanilla.init({
        appId: "your-app-id",
        platform: "lovable"
      });
    </script>

    Related Guides

    Once you've set up Apple Small Business Program, you might also want to add Adapty Alternative to Lovable or add App Store Publishing to Lovable.

    Working with other AI builders? See our guide on Apple Small Business Program for Base44 or Apple Small Business Program for Replit.

    Explore our full breakdown of Lovable App Integration.

    How to publish your Lovable app with Apple Small Business Program

    Submitted to Apple within 24 hours$2,995 managed launch + $199/month
    1. 1

      Connect your Lovable app

      Share the live URL of your Lovable app. Nothing is rebuilt — the existing build stays the source of truth.

    2. 2

      Wire up native Apple Small Business Program

      Wanilla wraps the app in a native iOS shell and injects real native Apple Small Business Program support, so the app is not a thin web wrapper under Apple Guideline 4.2.

    3. 3

      Prepare the App Store listing

      Bundle ID, App Store Connect record, privacy nutrition labels, screenshots, description and keywords are prepared for submission.

    4. 4

      Configure pricing and paywall

      Subscriptions and in-app purchases are created in App Store Connect and wired to StoreKit 2, with the paywall configured remotely so pricing changes need no new review.

    5. 5

      Submit to Apple and go live

      The build is submitted to App Review — typically within 24 hours of kickoff — and Wanilla handles any reviewer feedback until the app is approved.

    Lovable + Wanilla vs. Custom Native Development

    FeatureLovable Web AppCustom React NativeLovable + Wanilla
    Development TimeMinutes (AI Generated)Weeks / MonthsMinutes
    App Store Ready No Yes Yes
    Apple Small Business Program Support❌ Web only (Stripe)✅ Native IAP✅ Native IAP
    Developer CostLowVery HighLow (SaaS)

    Frequently Asked Questions

    Who qualifies for the Small Business Program?▾
    Developers earning less than $1 million in annual App Store proceeds qualify for the reduced 15% commission rate.
    Does Wanilla automatically enroll me?▾
    Wanilla provides guidance and reminders, but enrollment is done through your Apple Developer account in App Store Connect.
    What happens if I exceed $1M?▾
    If you exceed $1M in proceeds, the standard 30% rate applies for the remainder of that year. You can re-enroll the following year if you're back under.
    Does this work with subscriptions?▾
    Yes. After the first year of a subscription, Apple already reduces the rate to 15% regardless. The Small Business Program gives you 15% from day one.

    Official Resource

    Start adding apple small business program to your Lovable app today — no native code required.

    Sign up and connect your repository today. Go from web app to the App Store in under 24 hours.

    Or see the managed launch offer — $2,995 + $199/month
    Samuel Olsson, Co-founder of Wanilla

    Samuel Olsson

    Co-founder, Wanilla

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