Apple Small Business Program — Pay Only 15% on App Store Sales

    Quick answer

    Lovable apps can ship to the Apple App Store with real Apple Small Business Program — Wanilla builds the Lovable product into an iOS app, adds the native framework and prepares an honest App Store submission for you to publish from your own Apple Developer account.

    • Apple's Guideline 4.2 asks for genuine native value — Apple makes the final decision.
    • Ready for you to submit from your own Apple Developer account within 4 working days. Apple's review time and decision are outside our control.
    • Digital subscriptions must run through Apple in-app purchase (StoreKit 2), not web-only Stripe billing.
    Lovable app on iPhone with Apple Small Business Program

    Bring your AI-built Lovable product to the App Store, with an honest submission.

    Read the Docs

    The Limits of Lovable for Mobile Monetization

    Lovable apps almost always take payment through Stripe Checkout in the browser. Inside an iOS app that is an automatic rejection — Apple requires in-app purchase for digital goods and subscriptions, and the transaction has to run through StoreKit rather than your Stripe account.

    Apple charges a 30% commission on all App Store transactions. For indie developers and small businesses building with Lovable, this significantly impacts margins. The Apple Small Business Program reduces this to 15%, but many developers don't know how to qualify or apply.

    How to Implement Apple Small Business Program in Lovable using Wanilla

    Wanilla implements StoreKit 2 in the native layer and bridges it to your Lovable front end, so a button in your React code opens Apple's real purchase sheet. Verified entitlements are written straight back into your Lovable Supabase tables, so the same user row is correct on web and on iOS.

    Wanilla helps Lovable developers enroll in the Apple Small Business Program, reducing your App Store commission from 30% to 15%. Combined with Wanilla's zero-code monetization tools, you keep more of every dollar your app earns.

    Your LovableWeb AppWanilla EngineAdds Apple Small Business ProgramNative BuildApp Store ReadyExport / ConnectStoreKit · WebKit · PushiOS App Store
    How Wanilla builds a native app around your Lovable product with Apple Small Business Program

    Code Integration Example

    The Apple Small Business Program is available to developers earning less than $1M in annual App Store proceeds. Here's how Wanilla helps:

    • Automatic eligibility tracking — Wanilla monitors your earnings and alerts you when you're approaching the threshold
    • Enrollment guidance — step-by-step instructions to apply through App Store Connect
    • Revenue optimization — combined with Wanilla's paywall tools, maximize the revenue you keep

    At 15% commission, a $9.99/month subscription nets you $8.49 per subscriber instead of $6.99 — that's 21% more revenue per user.

    For the platform-agnostic deep dive, eligibility rules, and step-by-step enrolment walkthrough, read our Apple Small Business Program pillar guide.

    <!-- Add Apple Small Business Program to your Lovable app -->
    <script src="https://cdn.wanilla.com/sdk.js"></script>
    <script>
      Wanilla.init({
        appId: "your-app-id",
        platform: "lovable"
      });
    </script>

    Related Guides

    Once you've set up Apple Small Business Program, you might also want to add Adapty Alternative to Lovable or add App Store Publishing to Lovable.

    Working with other AI builders? See our guide on Apple Small Business Program for Base44 or Apple Small Business Program for Replit.

    Explore our full breakdown of Lovable App Integration.

    How to publish your Lovable app with Apple Small Business Program

    Ready for you to submit from your own Apple Developer account within 4 working days. Apple's review time and decision are outside our control$2,995 one-off + $199/month — we build the native app with you and support your launch
    1. 1

      Connect your Lovable app

      Share the live URL of your Lovable app. We review the product and agree the scope with you.

    2. 2

      Wire up native Apple Small Business Program

      Wanilla builds the iOS app with native Apple Small Business Program support, working to Apple Guideline 4.2.

    3. 3

      Prepare the App Store listing

      Bundle ID, App Store Connect record, privacy nutrition labels, screenshots, description and keywords are prepared for submission.

    4. 4

      Configure pricing and paywall

      Subscriptions and in-app purchases are created in App Store Connect and wired to StoreKit 2. Any change to how the app works goes to Apple as a new version.

    5. 5

      Submit from your account and go live

      Your app is ready to submit from your Apple Developer account within 4 working days. If Apple raises an issue, Wanilla helps you fix it and prepares a new version. Apple makes the final decision.

    Lovable + Wanilla vs. Custom Native Development

    FeatureLovable Web AppCustom React NativeLovable + Wanilla
    Development TimeMinutes (AI Generated)Weeks / MonthsMinutes
    App Store Ready No Yes Yes
    Apple Small Business Program Support❌ Web only (Stripe)✅ Native IAP✅ Native IAP
    Developer CostLowVery HighLow (SaaS)

    Frequently Asked Questions

    Who qualifies for the Small Business Program?▾
    Developers earning less than $1 million in annual App Store proceeds qualify for the reduced 15% commission rate.
    Does Wanilla automatically enroll me?▾
    Wanilla provides guidance and reminders, but enrollment is done through your Apple Developer account in App Store Connect.
    What happens if I exceed $1M?▾
    If you exceed $1M in proceeds, the standard 30% rate applies for the remainder of that year. You can re-enroll the following year if you're back under.
    Does this work with subscriptions?▾
    Yes. After the first year of a subscription, Apple already reduces the rate to 15% regardless. The Small Business Program gives you 15% from day one.

    Official Resource

    Start adding apple small business program to your Lovable app today — no native code required.

    Book a free launch review. Ready for you to submit from your own Apple Developer account within 4 working days. Apple's review time and decision are outside our control.

    Or see the guided launch offer — $2,995 + $199/month
    Samuel Olsson, Co-founder of Wanilla

    Samuel Olsson

    Co-founder, Growth, Wanilla

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